EA Decides to Place Adverts in it Racing Games

Discussion in 'Sim Racing' started by Warner Williams, May 14, 2024.

  1. Warner Williams

    Warner Williams Moderator Staff Member

    Jun 26, 2023
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    According to EA's latest financial report, the company is considering integrating ads into its forthcoming racing games in a "thoughtful" manner. The company is looking to take advantage of the time spent by players in video games.

    Running adverts in racing games is nothing new. All games with licensed cars are advertising in themselves, and circuits in sim-focused racers are often filled with hoardings that serve both as a point of immersion and a convenient marketing tool.


    There is no shortage of ads in arcade racing games - EA's Burnout Paradise featured frequently updated billboards including Barack Obama's 2008 presidential campaign material at one point.

    As reported by Eurogamer, Wilson fielded questions from investors, commenting: “But again, as we think about the many, many billions of hours spent, both playing, creating, watching and connecting and where much of that engagement happens to be on the bounds of a traditional game experience, our expectation is that advertising has an opportunity to be a meaningful driver of growth for us.”

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