Yesterday, a trademark application appeared on the United States Patent and Trademark Office website for something called “ForzaTech.” The patent was filed by Microsoft. Speculation ran rampant across gaming websites that it must be related to a new graphics engine for the Forza series, and today Microsoft confirmed that yes, that’s exactly it. ForzaTech is a fancy word for the proprietary graphics and simulation engine for Forza, which will be used by the game’s developer, Turn 10 Studios, in upcoming versions of the racer. Microsoft has slapped tech-y trademarks on Forza-related products in the past. The AI program that powers rival cars in recent Forza titles bears the trademark “Drivatar.” The name of the free XBox app that delivers information and news about the series is called “Forza Hub.” The next Forza game, Forza Motorsport 6, is due out for the 2015 holiday season. It is unknown if it will sport “ForzaTech” under its hood or not. The post Next Forza Game Will Be Powered by “ForzaTech” appeared first on Racing Game Central. Continue reading...
I like the name, and it does lend the engine a sense of mystique since we know its name but nothing else about it or where it's going to be used. Obviously, it's probably going to feature in Forza 6.
Microsoft is slapping trademarks on everything! I think it's part of their business plan to get well known. But they're already well known. The thing is, it doesn't really matter what trademark is on the game, right? Forza will still be an awesome game!
It has nothing to do with being more well-known. It's about protecting whatever they can in the game engines so that competitors can't copy them.
